Dhriiti is an endeavour to promote and protect entrepreneurship in its different forms and to build and create a spirit of entrepreneurship amongst the next generation of Indians. Dhriiti believes that self-employment and entrepreneurship is an important tool to counter the problem of widespread unemployment and underemployment in the country. Dhriiti works on developing the complete value chain to allow small & micro enterprises to grow and flourish.
Godrej collaborated with Dhriiti for the Repurpose Project which aims to provide livelihoods to women by repurposing old clothes and industrial waste cloth to create hand crafted utility products.
Sewing workshop classroom in Khajuri Khas, New Delhi
Skilled tailors sort the multi-coloured waste cloth collected from different parts of the city. They are highly skilled artisans belonging to a conservative community from North Delhi
Cutting a scrap piece of cloth
Juxtaposing the various cut pieces
Deciding on the design of the final product
Making patterns with the cut pieces
Measuring the dimensions of the final product to fit the need
Customers visit the workshop to buy customised products made from waste cloth
A newly trained girl being instructed on how to use the tailoring machine
25 women have been trained under the Repurpose Project making them socially and financially independent
Sewing the edges
And the borders to perfection
They are extremely passionate about weaving and work for hours turning scrap into beauty
After sewing it is ironed to bring it into shape
The rough edges are cut out
Leaving behind a smooth and fine product
Workshops are held simultaneously next to the workspace
Developing a team building spirit within the participants
Young kids from the Khajuri Khas and nearby ghettoes actively participate in these workshops after school
It gives them an opportunity to interact with new people and develop new skills
Dhriiti has been able to create a space for these young talents to explore their potential and unchain them from the shackles of society
Supported by: Dhriiti: The Courage Within